John Martin
JM

Founder · Author · Advisor

John
Martin

I work slowly, selectively, and seriously with people who are already doing the work — and want to do it more honestly.

Career includes

Canon Medical Informatics
Siemens Healthineers  ·  Philips Healthcare  ·  IBM Watson Health
Hewlett-Packard  ·  Agilent Technologies

Four Decades
at the Intersection

I've spent my career at the intersection of sales, leadership, and communication, working across healthcare, life sciences, and enterprise technology — from early-stage startups to global organizations including Philips, Siemens Healthineers, IBM Watson Health, and Canon Medical Informatics.

More than two decades of that work has lived in complex environments: strategic IDN sales, value-based care, and population health. I've developed pipelines exceeding $100M in cumulative enterprise opportunities, supported health systems representing more than 70 million annual diagnostic imaging studies, and closed deals including a $50M, five-year IDN agreement. I've worked inside systems where stakes are high, decisions are slow, and clarity matters more than scripts.

Alongside this work, I've spent decades teaching — sales professionals, leaders, and students — how to think, present, and decide more clearly. I've trained and coached thousands of salespeople globally, taught public speaking at universities, and led workshops across North America, Europe, Asia, Australia, and Latin America.

My academic background is in organizational communication. My graduate thesis — The Effect of Communication Competence on Personal Selling Effectiveness — remains the through-line connecting everything I've built since.

Selective.
Serious.
Durable.

Today, my work centers on selective advisory, teaching, and thinking-partnerships at the intersection of sales, AI, healthcare, and communication.

I'm not interested in scale for its own sake. I work with people and organizations who are ready to slow down, think more clearly, and build something durable — without pretending their experience doesn't matter.

I'm the author of Blended and The Sales Manifesto Series, a body of work that examines how contribution evolves over a long career — from execution to judgment, from doing to transferring — and why many modern sales models quietly fail experienced professionals.

If this way of thinking resonates, you'll know.

Working With Me

I Don't Work at Scale.
I Don't Work Quickly.

What This Work Is

  • A thinking partnership during a career or role transition
  • Sales and presentation coaching focused on judgment, not performance
  • Helping experienced sellers articulate value without resorting to theater
  • Working with leaders who want to transfer experience, not just drive execution
  • Teaching frameworks that help people see more clearly and decide more deliberately

If We Work Together, Expect

  • Thoughtful pace
  • Direct conversation
  • Fewer answers, better questions
  • No performance required

What This Is Not

  • Introductory sales skills training
  • Large group programs or high-volume courses
  • Motivational coaching or accountability structures
  • Shortcuts, scripts, or performance theater
  • Engagements where speed matters more than judgment

I take on a small number of engagements at any given time. Some are short, focused conversations. Some unfold over months. I don't advertise availability, and I don't rush decisions — on either side.

No forms. No funnels. No obligation.
Just a conversation, if and when it makes sense.

The Framework Works
in Every Language.

Public speaking instruction at Shoreline Community College. Students arrived from six countries, most not native English speakers, many with significant anxiety. The results were consistent — because the NavigationChart™ framework is built on fundamentals, not fluency.

"After completing this course, my social anxiety is gone. I used to think public speaking was only a skill a few talented people have. Now I tune out that negative voice. I know that voice is not real — it's a mere illusion."

Jerry Lu

China

"Not only do I feel much more comfortable speaking in front of an audience — I've discovered my love for it. There is so much power to create change through speaking, if you know how to use the tools of communication."

Naghme Naseri

Iran

"You have exceeded my expectations. I learned so much in each lesson — even though I am not a native speaker. You have taken my presentation skills to a new level. I will recommend classes with you to anyone."

Robert Konen

Germany

The Books

Not how-to manuals. Field reports, frameworks, and hard truths from inside forty years of complex selling, leadership, and teaching.

Sales Manifesto Series · Book 1

01

The Last Sales Call

Not another sales manual — it's the beginning of a saga. Logan Holiday, Savage, Carl, Bobbie, and Billy navigate betrayals, boardroom wars, and the brutal realities of global healthcare selling. Forty years after his first role at P&G, John Martin makes his final call.

Get the Book →

Sales Manifesto Series · Book 2

02

Fake Funnel

Salesforce promised salvation. Sellers got compliance theater. Stuffed pipelines. Ghost opportunities. Managers babysitting dashboards. Follow rookie rep Kade Mercer as he learns from two masters — and invents a hybrid style for the AI era: urgency, empathy, and machine precision.

Get the Book →

Sales Manifesto Series · Book 3

03

Sales Methodologies Suck

Every nineteen months, a new VP shows up with a shiny methodology. And every nineteen months, it dies. This book is their funeral. Turtle and the ghost of Savage torch every sacred cow — and point toward a new order: VBC-cx.

Get the Book →

If It Resonates,
You'll Know.

People reach out when something familiar no longer fits — a role, a way of selling, a definition of success — and they want to think it through without noise or pressure. If you're at that point, reach out.

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