Advisory · Sales Enablement · Global Medical & Enterprise
Three major global sales onboarding programs built from scratch — HP Medical, Cardiac Science/Zoll, Grifols. Deployed across four continents. The Sales Onboarding Architecture™ is not a framework from a book. It came from building the real thing and watching what failed in the field.
Sales Onboarding Architecture™ · Milestone Framework
Learn the environment before selling in it. Product portfolio, CRM orientation, field ride-alongs, and introductions to every functional area.
Live customer presentations observed, competitive landscape mapped, implementation process shadowed. Selling with support.
Milestone payoutTerritory plan submitted. Key accounts in CRM. Presenting independently to IDN and GPO leadership. Milestone review with sales leadership.
Milestone payoutThe program doesn't end at 180 days. Ongoing skill development, competitive updates, and coaching — built into the culture.
The Credential That Stands Alone
"In all my years of sales training, I've only certified two Directors of Sales Training to teach Sales Mastery. John is one of the two. He has in-depth knowledge of the sales process and an innate ability to train salespeople. He's extremely credible with senior-level sales executives and regional sales managers. They trust John to develop their new hires and to polish and hone the selling skills of their entire salesforce."
Al Patey · President, Paradigm Training One of two people worldwide certified by Paradigm Training to teach Sales Mastery
People certified worldwide
to teach Sales Mastery.
John is one of them.
Programs Built
Major global sales onboarding programs designed and deployed from scratch
Scale
Programs deployed across North America, Europe, Asia, Australia, and Latin America
Architecture
Milestone-based architecture that builds competency in stages — not a one-week firehose
The ROI Case · ATD
higher income per employee in organizations with comprehensive training programs vs. those without — Association for Talent Development
Global Scale
Most sales trainers have a program. Very few have deployed one across multiple languages, regulatory environments, and sales cultures simultaneously. The difference shows up immediately when you're in the room.
"John does a superb job training a sales force with diverse backgrounds and market focus. He helped train my organization in Latin America — in Mexico and in Argentina. I also had the opportunity to attend one of his sessions in Seattle, and to this date remember it as one of the best trainings I have ever attended."
Armando Chavez · GE Healthcare Sales Leader Driving Growth in Medical Technology Commercialization
Where Programs Have Run
US national programs · Canada · HP Medical, Cardiac Science, Grifols
Mexico · Argentina · GE Healthcare · Regional sales force training
Multiple countries · Grifols global diagnostics program deployment
Pacific region · Enterprise medical technology sales training
Why It Matters
A program that works in Seattle has to work in Buenos Aires. The Sales Onboarding Architecture™ was built for that — because it was tested in that.
The Real Problem
"The most expensive sales training mistake isn't a bad program. It's a good program with no infrastructure to sustain it. Skills decay in weeks without reinforcement. Most organizations build the event and forget the system."
— John Martin · 40 years in complex sales environments
The Everboarding Principle
Onboarding is not an event. It's the beginning of an ongoing development architecture. The programs John has designed treat day one and day 365 as part of the same continuous system — not a launch followed by silence.
Track Record
Each program was built from scratch — no templates, no off-the-shelf curriculum. Designed around the specific sales environment, competitive landscape, and customer profile of each organization.
Program 1
Enterprise Medical Technology
Program 2
Cardiac Devices & Emergency Medicine
Program 3
Global Diagnostics & Blood Typing
Based on programs actually deployed — not theoretical best practices. Adapted for your organization's complexity, sales cycle, and competitive environment.
How We Work Together
Design it with you. Deliver it for you. Or coach your team to own it themselves. The right engagement depends on where you are and what you actually need.
Architecture · Strategic Guidance
John works alongside your Sales Enablement or L&D team to design the program architecture — milestones, modules, field learning objectives, and the everboarding roadmap. Your team builds it. His experience shapes it. The engagement most VPs of Sales wish they'd had from day one.
Full Engagement · End-to-End
Full program design plus facilitation of key modules — presentation skills, consultative selling, and the manager coaching layer. The complete engagement for organizations building from scratch or rebuilding after a program that failed.
Capability Transfer · Train the Trainer
Your trainers and enablement team learn to deliver the skills modules themselves — with John coaching them on facilitation, presentation coaching, and how to build a manager reinforcement layer that actually holds in the field.
From the Field
"I had the pleasure of working with John at Cardiac Science. We worked together quite a bit on new hire sales training and I got to see firsthand what an incredible trainer John is. He puts everything into making the new hire sales team successful from the start. The feedback from new sales representatives was always nothing but positive. Many stated it was the best sales training they had ever been a part of."Amanda Turner Business Manager · Microsoft · formerly Cardiac Science
"John stepped right into his role at Cardiac Science and made an immediate impact. Over a six-year span, he demonstrated a unique ability to deal with a rapidly changing work environment and an astute ability to effectively communicate with a broad spectrum of cross-functional colleagues. He has solid integrity and business ethics."Michael Matysik Principal · Broadview Acquisitions · formerly Cardiac Science
Ready to Build It Right?
Whether you're starting from scratch, rebuilding a program that failed, or trying to extend what you have — start with a conversation. No forms, no funnels. Just an honest assessment of where you are and what a real program would take.